UK News
Traders are concerned the tariffs will increase prices and weigh on growth in the US and abroad.
The brands are warning of the impact of employer National Insurance Contribution rises which kick in on Sunday.
Eli Lilly's boss tells the BBC he is doubtful tariffs will bring jobs to the US or raise billions in taxes.
Oracle and the founder of OnlyFans are also among names that have cropped up as the president seeks to broker a deal.
Big in Asia, live shopping involves brands putting on live shows to sell direct to shoppers.